Seeking Closure: Competition in Complementary Markets
نویسندگان
چکیده
منابع مشابه
Seeking Closure: Competition in Complementary Markets
A firm with a product that competes in a market that has a complementary product (in a different market) must consider the interdependence between the complementary products as well as the competition within markets. If the firm participates in both markets, the balancing act becomes even more challenging. This paper provides insights about strategies in this latter setting. When should the fir...
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ژورنال
عنوان ژورنال: Decision Sciences
سال: 2009
ISSN: 0011-7315,1540-5915
DOI: 10.1111/j.1540-5915.2009.00252.x